THE ASK
Improve the SEO effectiveness of global money transfer service provider Xe.com  to improve its lagging online performance against competition.

THE SOLUTION

- Identifying, targeting, and captivating potential consumers with relevant actionable content
- Providing SEO-focused writing for targeted highly sought-after keywords
- Positioning Xe to scale rapidly and minimize competitive gaps

THE RESULT

- Production was progressively scaled across two production months to quickly close all important content gaps
- Met all search performance, traffic, and conversion KPIs